Case Studies

Social Media in Conjunction
with Traditional Forms

Art Campaign

An art retrospective
and a challenging project

This one one of the most interesting campaigns I ever worked on. My client was willing have a little fun, so we shot a series of iconic photos of him (in the guise of famous artists from the past) and released them one at a time on social media to tease the gallery opening.

This in addition to a Facebook Event, I designed a direct mail postcard and e-blast, which assured us of comprehensive coverage. The response was terrific and remains one of my favorite projects.

School Launch

The creation of a jewelry school (and its attendant promotion) required an action plan with many working parts. First and foremost was the Website, which was developed in tandem with the client through an intensive process. Color schemes, font choices, composition, all of these elements are guided by the trained eye of the professional designer.

The Grand Opening was a huge success, due in great part to a combination of rack cards, signage, Instagram posts, Facebook Events and e-blasts. The school continues to thrive and grow and we wish Hudson Valley Silverworks continued success.

Museum Displays

Catskill Interpretive Center

The legacy of Maurice Hinchey is a proud one. That is why I was honorored to be asked to design visual displays for new museum dedicated to his life’s work. Traditional posters were neeed as well as a Web presence and interactive kiosk.

For this ongoing project I worked with cutting-edge templates to develop a user experience boasting not only ease of use, but utilizing the wealth of source material available from this man’s long and illustrious career.

Elements

Text

This is bold and this is strong. This is italic and this is emphasized. This is superscript text and this is subscript text. This is underlined and this is code: for (;;) { ... }. Finally, this is a link.

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Blockquote
Fringilla nisl. Donec accumsan interdum nisi, quis tincidunt felis sagittis eget tempus euismod. Vestibulum ante ipsum primis in faucibus vestibulum. Blandit adipiscing eu felis iaculis volutpat ac adipiscing accumsan faucibus. Vestibulum ante ipsum primis in faucibus lorem ipsum dolor sit amet nullam adipiscing eu felis.
Preformatted
i = 0;

while (!deck.isInOrder()) {
    print 'Iteration ' + i;
    deck.shuffle();
    i++;
}

print 'It took ' + i + ' iterations to sort the deck.';

Lists

Unordered
  • Dolor pulvinar etiam.
  • Sagittis adipiscing.
  • Felis enim feugiat.
Alternate
  • Dolor pulvinar etiam.
  • Sagittis adipiscing.
  • Felis enim feugiat.
Ordered
  1. Dolor pulvinar etiam.
  2. Etiam vel felis viverra.
  3. Felis enim feugiat.
  4. Dolor pulvinar etiam.
  5. Etiam vel felis lorem.
  6. Felis enim et feugiat.
Icons
Actions

Table

Default
Name Description Price
Item One Ante turpis integer aliquet porttitor. 29.99
Item Two Vis ac commodo adipiscing arcu aliquet. 19.99
Item Three Morbi faucibus arcu accumsan lorem. 29.99
Item Four Vitae integer tempus condimentum. 19.99
Item Five Ante turpis integer aliquet porttitor. 29.99
100.00
Alternate
Name Description Price
Item One Ante turpis integer aliquet porttitor. 29.99
Item Two Vis ac commodo adipiscing arcu aliquet. 19.99
Item Three Morbi faucibus arcu accumsan lorem. 29.99
Item Four Vitae integer tempus condimentum. 19.99
Item Five Ante turpis integer aliquet porttitor. 29.99
100.00

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